Most agents think their list is ready to send. It isn't. This is the exact 7-point audit we run on every database before a single email goes out. You can run it yourself in under 20 minutes.
Identify and remove the contacts killing your deliverability
The Realtor Filter , stop marketing to your competitors
Domain validation , confirm emails are live before you send
The segmentation framework that doubles reply rates
30%
of the average CRM is junk
12%
avg bounce rate on untouched lists
0.4%
post-scrub with Fieldnote
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The 7-Point Database Checklist
Run it yourself in under 20 minutes. Instant access.
What's Inside
All 7 points. Each one protects your domain and surfaces your next deal.
01
Toxic Data Removal
Purge fake emails, test entries, and bot contacts before they damage your sender reputation.
02
The Realtor Filter
Cross-reference and remove competing agents and brokerages from your list.
03
Syntax Correction
Fix "ALL CAPS" and garbled names so every email reads like it came from a human.
04
Domain Validation
Confirm every email server is active before you send a single message.
05
Internal Scrub
Remove your own team and staff from marketing loops so your metrics stay clean.
06
Value Segmentation
Separate your SOI from online leads so messaging hits exactly right for each group.
07
Status Toggling
Mark dead emails as Invalid in your CRM. Keep the history, eliminate the risk.